Established in 1974, under current President and CEO, Matsumoto-san; Laile began with humble beginnings manufacturing and selling racing components for the Rallying motorsports industry in Japan. It wasn't until 1993 that Matsumoto-san decided to funnel their vast knowledge of the motorsports world to create Beatrush, a unique line of its owns that provides the weekend warrior race proven parts that are practical and useful while staying true to their core of “Reasonable Price and High Quality” products.

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